Wat bekijkt WES in de eerste fase van het marktonderzoek? - WES


Business & market intelligence


In the Market Intelligence domain, WES collects relevant up-to-date data drawn from the behaviour of consumers in your market.

We analyse big data as well as large and complex data sets with the aim of discovering patterns, correlations, market trends, customer preferences and other useful information.

WES collects and integrates market data, business data and big data at your request and translates these data into a full and accurate overview of the performances in a certain market or environment. With this knowledge, you will be able to draw effective conclusions and make reliable decisions.

The collection of market and business intelligence requires the use of adequate (digital) tools and methods which are furthermore adjusted to the needs and desires of the customers.

These tools and methods include surveys, interviews, focus groups, mystery visits, big data analyses, etc.

In the Business Intelligence domain, WES analyses internal registered events and the response (behaviour) of employees and/or suppliers to those events.

In short, we make a maturity scan of the organisation. Within this scope, we examine and assess all key and supporting processes, the project operations and the exchange of information (communication and knowledge management) and verify whether all activities are carried out with an acceptable level of efficiency in conformity with the market (using the right resources: talent, budget, time and production assets).

The added value of this maturity scan is threefold:

  • We map “capability” (current flexibility).
  • We identify room for improvement.
  • We assess the willingness to change (chance of succesful transformation).


Lean thinking and working
Together with your employees, you want to improve your company or organisation and create added value.
Strategy formulation & policy planning
You look for support when preparing your organisation for the future.
Market research, positioning and marketing advice
You want to learn more about your customers or your position in the market.
Adequate company organisation

You want to know which organisational form is most adequate and suits your business model best.

Feasibility, potential assessment and concept studies
You want to know whether your project has potential and is feasible.
Competition and differentiation strategy
You want to differentiate yourself from your competitors.
Customer satisfaction and image
You want to map your brand awareness and the satisfaction of your customers.
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