WES conducted multiple studies for Ikea. Two are explained below.
1. Ikea Wevelgem
Ikea Belgium asked WES to conduct a study into the feasibility and desirability of an additional retailer cluster near a new Ikea branch in Wevelgem.
Ikea had plans to open a new branch in Wevelgem. The site could also accommodate other retailers. Ikea wanted to know whether it would be better to have one large player or several smaller ones on the site, with lines of business ranging from DIY and food to sports and leisure.
Ikea asked WES to check the type of business needed in the region and/or to identify for which lines of business there is still some room in the market. In addition, Ikea also wanted an assessment of the political support for these lines of business in the region. WES performed an assessment based on own experience and well substantiated.
1. We conducted a preliminary interview during which a selection was made of the lines of business to be examined
2. We calculated the market space per line of business
3. We drew up a list with suggestions regarding possible chains
4. We assessed the political support
2. Leisure functions nearby Ikea
A potential study into the feasibility and desirability of leisure functions on the possible site of Ikea.
Ikea had plans to open a branch in West Flanders. Within this framework, Ikea commissioned a study into the feasibility and desirability of leisure functions on this site, in addition to a complementary retail cluster. The objective of the assignment was to determine which leisure functions could strengthen the site and the region.
The wide range of leisure activities in the region was mapped out and benchmarked with other regions in order to find out whether there is an oversupply of leisure functions or not and for which function there is still market space. Based on these results, an advice was given as to whether leisure functions are still desirable and which should be developed.
Feasibility, potential assessment and concept studies
You want to know whether your project has potential and is feasible.