Horta asked WES to check the consumer's expectations concerning a store for garden and pet supplies. In addition, Horta wanted to know whether the consumers could be divided into several target groups each with their own needs. Their final objective was to learn about their brand awareness.
The study was carried out in two stages:
1. Focus interviews
We organised four group discussions, each time with a different target group. The aim of these interviews was to gain insight into the expectations and motivation of (potential) consumers. In addition, these interviews provided input for stage two.
2. Online survey
In this stage, we conducted a quantitative analysis of certain results and further looked into a number of topics. The online survey was completed by approximately 1000 respondents.
Based on previous findings, we drew conclusions and provided Horta with advice for their marketing policy.
Klantentevredenheid en imago
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